POWER PLAYERS

EXECUTIVE LEADERSHIP

Our executive leadership team brings unmatched expertise, vision, and a relentless commitment to revolutionizing upper cervical care. These leaders are not just at the helm—they’re in the trenches with our partners, providing the strategic direction, mentorship, and innovative thinking needed to propel practices to new heights. With their guidance, we empower every practice to thrive, ensuring long-term growth, exceptional patient care, and a lasting legacy. At SBC, leadership isn't just about titles; it’s about leading the charge in shaping the future of chiropractic.

Dr. Justin Brown

Founder & CEO

Steve Hutchinson

Chief Financial Officer

Dr. Stephen Franson

M&A Expert Advisor

FAQ

FREQUENTLY ASKED QUESTIONS

What is Serve Bigger Collective (SBC)?

SBC is a collective that merges and acquires upper cervical chiropractic practices to build a national network. Our mission is to alleviate the operational burdens of practice owners, enhance growth through strategic support, and foster a collaborative community to drive success.

What are the benefits of joining Serve Bigger Collective?

- Partnership Over Sale: Retain equity and clinical freedom while benefiting from future growth.

- Relieving Administrative Burdens: We take care of compliance, marketing, HR, and other administrative tasks, allowing you to focus on patient care.

- Support for Growth: Leverage SBC’s resources, operational efficiencies, and marketing strategies to enhance your practice’s profitability.

- Cultural Fit and Alignment: Maintain the identity of your practice while gaining access to a community of like-minded professionals.

- Legacy and Long-Term Security: Ensure the future of your practice and staff, while positioning your business for growth.

- Transparent Financial Benefits: Receive upfront payments, retain equity, and benefit from shared growth across the collective.

How does the acquisition process work?

Our acquisition process is structured over 120 days to ensure alignment and a smooth transition. It includes:

- Vision Alignment (Days 1-10): We discuss your personal, financial, and business goals to ensure the partnership aligns with your aspirations.

- Offer Review (Days 11-20): We provide you with an understanding of our strategic goals and evaluate the potential for partnership.

- Application Submission (Days 21-30): You provide detailed information about your practice’s financial performance and operations.

- Financial Review (Days 41-50): We review your financials and proceed to a virtual meeting.

- Letter of Intent (Days 61-70): A formal Letter of Intent is issued, and due diligence is conducted.

- Due Diligence (Days 71-120): We conduct a comprehensive review of your practice, leading to the final decision.

What is the financial structure of the acquisition?

We offer a structured payment plan that includes an initial investment, competitive salary, profit-sharing, and equity in the consolidated company. This ensures that you continue to benefit from the growth of the collective.

What is the timeline for integration?

Each practice undergoes a 4 Quarter integration process after acquisition:

- Quarter 1: We assess and align your practice’s operations and culture with SBC’s values and introduce you to our network and resources.

- Quarter 2: Implementation of SBC’s systems, marketing strategies, staff training, and operational improvements.

- Quarters 3 & 4: Focus on growth through targeted marketing, service expansion, and continuous support.

How will SBC help my practice grow?

SBC provides comprehensive support, including marketing, operational optimization, staff training, and access to a network of resources that will enhance your practice’s performance. We project a 20% increase in revenue and profit margins within five years for practices in our network.

What types of chiropractic practices are eligible to join SBC?

We are looking to acquire upper cervical chiropractic practices with annual revenues ranging from $500,000 to $2,000,000. Practices with a proven track record of success and a desire to grow will be the best fit for our model.

What happens to my practice’s identity if I join SBC?

Your practice retains its identity and clinical autonomy. SBC does not rebrand or homogenize practices; we support your unique strengths while providing operational and strategic guidance.

What is the long-term goal of Serve Bigger Collective?

SBC aims to build a chiropractic premium brand and create a leading national network of practices. Our exit strategy includes targeting an 8x EBITDA multiple for an eventual sale or public market entry, providing significant returns to partners.

How do I get started?

If you’re ready to explore the opportunity, the first step is to align your vision with SBC’s goals. Contact us for a detailed consultation, and we’ll guide you through the application and partnership process.

Am I tied into the agreement if I decide I want to leave?

SBC’s agreements are designed with flexibility in mind. While we aim to create long-term partnerships, our agreements typically include defined exit terms, allowing for a smooth transition if you choose to leave. You may have options to sell your shares or access a buyout provision.

What happens if Serve Bigger does not make the planned acquisitions?

If acquisitions are delayed or do not occur as planned, your practice will still benefit from SBC’s support systems, operational improvements, and community resources. You will retain your equity stake and continue to benefit from profit-sharing.

What if I cannot meet performance targets after joining SBC?

SBC focuses on helping practices succeed. If performance targets are not met, we provide additional support, coaching, and operational adjustments to help your practice improve; our goal is to help you thrive.

Can I buy more shares in Serve Bigger?

Yes, there may be opportunities to purchase additional shares and increase your equity stake during specific phases of growth or fundraising rounds. These opportunities will be communicated to partners, allowing you to expand your ownership and financial returns.

How is the valuation of my practice determined?

The valuation of your practice is based on multiple factors, including revenue, profit margins, growth potential, and operational efficiency. We work closely with you during the financial review process to ensure a fair and transparent valuation that reflects your practice's current performance and future potential.

What is required to apply to join Serve Bigger Collective?

You will also be asked to complete a questionnaire that outlines your personal and business goals. We begin by aligning your vision with SBC’s objectives, followed by a thorough review process that includes financial statements and a virtual meeting to discuss a potential partnership.

let's WIN together

LET'S TALK ABOUT YOUR FUTURE

By combining forces, you benefit from the collective growth of the whole, leveraging our strength in numbers. Join us on our mission to unite Upper Cervical Chiropractic practices and leave a lasting legacy.